How do you and your company contribute to the relevance and quality of the media?

Our platforms play an important role in the daily lives of millions of people. We want users, media professionals and businesses to spend their time in a safe and positive environment. That’s why our priority is to ensure both the reliability of information and the safety of journalists on our platforms.

We provide tools, training and best practices to help media professionals protect themselves online while using our platforms to reach their audiences. We are also stepping up our fight against misinformation on Facebook and Instagram by working with more than 90 independent fact-checking organisations. Since 2016, we have committed more than $100 million to programmes to support our fact-checking efforts.

At the same time, we regularly share insights on how our platforms are used with media companies so they can adjust their strategies accordingly to best meet the needs of their audiences. For example, we know that people increasingly want to see creative content and especially short videos on Facebook and Instagram. Half of the time spent on Facebook and Instagram is spent on videos, and reels are by far the fastest growing format. With these insights, we support media creators to be successful in the long run.

Which socio-political debates and which technological developments affect you the most at the moment?

“The Impact Will Be Real” campaign video:

A big focus of our company at the moment is responsibly building the metaverse – a set of virtual spaces that are easy to move between and where we can experience things together with other people, such as meeting friends, working, playing, learning, shopping, being creative and much more. While the metaverse is usually associated with virtual worlds, it is its impact on the real world and daily life that makes it so revolutionary. At Meta, we see the metaverse as the merging of virtual and physical reality in numerous areas of society: from education and culture, to medicine and business. We believe that the technologies of the metaverse, augmented and virtual reality, have the potential to change our world for the better.

But all of this only matters if we ensure that the technology is developed responsibly and is open to all. We can’t and won’t build the Metaversum alone, but are collaborating with numerous partners from industry, civil society groups, governments, non-profit organisations, academic institutions and other experts. To this end, we have launched a two-year, $50 million investment in programmes and external research that will support us in this effort. Another tool for collaboration is the Metaverse Standards Forum, which was launched a few weeks ago – and already has 600 members. We hope that within the next decade, the metaverse will reach a billion people, enable hundreds of billions of dollars in digital commerce and provide jobs for millions of creators and developers.

What will you present with your company at the #MTM22?

At #MTM22, we would like to discuss the current state of the digital transformation of Germany as a business location on the one hand, and on the other hand, what course needs to be set in order to drive technological innovations within an effective regulatory and ethical framework.

DWDL chief reporter Torsten Zarges will talk about this in a Fireside Chat with Angelika Gifford, Vice President EMEA at Meta. Together with 21 thought leaders and executives from German business, she has already addressed these topics in her recently published book “The Digital Decade – How we can transform our economy”. We would also like to give an insight into our vision of immersive technologies: At our on-site stand, visitors to the Medientage can try out our Meta Quest 2 VR glasses and immerse themselves in virtual worlds.